Avoma is an AI-powered meeting assistant that helps teams transcribe, summarize, and analyze their calls and meetings.

While they had a great product, they needed more users to discover their solution and sign up.

That’s where we came in with a content strategy focused on high-intent organic traffic and conversions.

Avoma had strong product features, but their biggest challenge was attracting decision-makers who were actively searching for AI-powered meeting assistants.

Their key struggles:
❌ Not ranking for high-intent keywords that potential users were searching for
❌ A lack of educational content demonstrating Avoma’s value
❌ Limited organic traffic converting into sign-ups

They needed a predictable inbound strategy that would increase sign-ups and reduce dependency on paid ads.

We implemented a conversion-focused SEO content strategy designed to attract and convert users. Here’s what we did:

1. Targeted high-intent keywords – We researched and ranked for search terms like “best AI meeting assistant” and “how to transcribe Zoom calls automatically.” These were searches made by businesses already looking for a tool like Avoma.
2. Created engaging, bottom-of-the-funnel content – We wrote in-depth comparison articles, product guides, and industry insights that positioned Avoma as the best solution for AI-powered meeting management.
3. Optimized content for conversions – We structured each article to guide users toward signing up, using clear CTAs (calls to action) like “Start a Free Trial” and “See Avoma in Action” throughout the content.
4. Established industry authority – By publishing valuable, well-researched content consistently, Avoma started ranking higher on Google, earning trust and visibility in the competitive AI meeting space.

In just a few months, Avoma saw a 15% increase in sign-up rates—all from organic traffic. Their blog became a high-converting asset, consistently bringing in ready-to-sign-up users without relying on heavy ad spend.

By focusing on ROI-driven content, we helped Avoma build a sustainable inbound growth engine that continues to bring in new users month after month.