Chameleon is a product adoption platform that helps SaaS companies onboard users, drive engagement, and increase retention.

They had a great product, but they needed a scalable way to attract high-intent buyers and convert them into paying customers.

That’s where we stepped in.

Chameleon was growing, but they weren’t maximizing their potential with organic search.

Key challenges:
❌ Not ranking for high-intent keywords used by product and growth teams
❌ Inconsistent traffic leading to unpredictable growth
❌ Heavy reliance on outbound efforts and paid acquisition

They needed a content strategy focused on SEO-driven inbound growth to bring in high-intent leads and turn them into revenue.

We built a ROI-driven content strategy designed to attract, educate, and convert Chameleon's ideal customers. Here’s what we did:

1. Targeted high-intent keywords – We focused on search terms like “best product adoption software”, “how to increase SaaS user retention”, and “user onboarding best practices”—keywords searched by companies looking for a solution like Chameleon.
2. Created conversion-optimized content – We wrote in-depth guides, SaaS growth playbooks, and product-led growth articles that showcased how Chameleon helps businesses improve user engagement and retention.
3. Optimized content for conversions – Every article included strong CTAs, encouraging readers to book a demo or start a free trial. We structured the content to make it easy for busy product and growth teams to see the value of Chameleon quickly.
4. Built authority in the SaaS growth space – By consistently publishing valuable, well-researched content, Chameleon became a trusted resource for SaaS companies looking to improve product adoption.

In just 1 year, Chameleon grew from $1M to $2M in ARR—with organic search playing a major role in their growth. Their blog became a high-converting inbound channel, helping them attract and convert high-quality SaaS customers.

By focusing on SEO-driven content, we helped Chameleon create a scalable, predictable growth engine—fueling long-term success without relying solely on paid ads or outbound efforts.