Document360 is a knowledge base software that helps businesses create, manage, and share internal and external documentation.

They had a great product, but they needed more businesses to find them, sign up for trials, and convert into paying customers. That’s where we came in.

While Document360 had a strong presence, they weren’t maximizing their potential with organic search.

Key challenges:
❌ Not ranking for high-intent keywords searched by businesses looking for knowledge base solutions
❌ Inconsistent organic traffic leading to fluctuating trial sign-ups
❌ Dependence on outbound and paid channels for customer acquisition

They needed an SEO-driven content strategy to increase trial sign-ups and drive consistent inbound growth.

We developed a high-intent content strategy designed to attract and convert the right audience. Here’s what we did:

1. Targeted high-intent keywords – We identified search terms like “best knowledge base software”, “how to create a self-service knowledge base”, and “help center software comparison”—keywords used by businesses actively searching for a tool like Document360.
2. Created bottom-of-the-funnel content – We crafted detailed product comparisons, how-to guides, and industry-specific use cases that showcased how Document360 helps businesses improve knowledge management.
3. Optimized content for conversions – Each article had clear calls to action (CTAs) encouraging visitors to start a free trial or book a demo. We structured the content to highlight pain points and show how Document360 solves them effectively.
4. Built authority in the knowledge base software space – By consistently publishing expert-level content, Document360 started ranking higher in search results and attracting decision-makers ready to sign up.

Within just 3 months, Document360 saw a 12% increase in trial sign-ups from organic traffic alone.

Their blog became a high-converting inbound channel, reducing their reliance on paid ads while bringing in a steady stream of trial users.

By focusing on ROI-driven SEO content, we helped Document360 create a sustainable, predictable customer acquisition channel, setting them up for long-term success.