How we helped GetResponse increase trial sign-ups by over 37% in the first three months with our ROI-led Playbook
GetResponse is one of the world's leading (and oldest) email marketing platforms. It allows customers to build landing pages, send emails to their newsletter, build pop-ups, and more.
The Problem
GetResponse operates in a very crowded market with many competitors, including giants such as Mailchimp, Klaviyo, and others. With constant innovations and competition, GetResponse had many problems fighting for its market share.
The Solution
Big competition means big demand. That’s perfect for our demand-capturing, ROI-led playbook.
We identified the biggest bottom-of-the-funnel, high-intent keywords, such as Mailchimp alternatives, best email marketing software, and other Product-Led keywords that have huge conversion potential - such as how to send mass email, how to get newsletter subscribers, etc.
We used our in-depth research processes and our own knowledge to write the best articles on the required topics.
Since we published a lot of relevant articles in short period of time, we quickly ranked GetResponse in the TOP 5 positions for over 4500 high-intent keywords, bringing them several thousand new visitors each month who are ready to buy right away.
The Results
As a result our careful and systematic approach to content marketing and user acquisition, GetResponse’s user acquisition increased by over 37% in the first 3 months.
That’s the real power of our ROI-led Playbook.
Do you want the same results as GetResponse?
Book an exclusive & free strategy session with our CEO, and even if don’t end up collaborating together, you’ll leave with a proven strategy created just for you.