Jones helps businesses streamline their insurance tracking and vendor compliance. They needed more high-quality leads—companies that were actively searching for a solution like theirs.

That’s where we came in.

Jones had great software, but they weren’t getting enough qualified leads.

Their ideal customers—property managers and contractors—weren’t finding them through search.

Instead, they relied on outbound efforts, which took a lot of time and effort.

They needed a way to attract decision-makers who were already looking for a compliance solution.

We created a content strategy focused on high-intent SEO keywords. These were search terms used by people who needed a compliance tracking tool like Jones.

Instead of writing generic blogs, we crafted articles that directly answered their audience’s questions, showed how Jones solved their problems, and positioned them as the best option.

Each article was designed to rank high on Google and drive potential customers to the site.

We also made sure the content spoke to decision-makers, guiding them towards booking a demo or signing up.

After just four months, Jones was generating over 15 high-quality sales-qualified leads (SQLs) per month—directly from organic search.

Their website became a lead-generation engine, bringing in businesses that were actively looking for their solution.

By focusing on the right keywords and creating content with a clear return on investment, we helped Jones turn their website into a powerful inbound channel, reducing reliance on outbound efforts and fueling predictable growth.