Poptin is a conversion optimization tool that helps businesses create smart pop-ups and forms to increase leads and sales.

They had a solid product, but they needed a way to consistently attract new users and get them to sign up.

That’s where we came in with a high-intent SEO content strategy focused on driving sign-ups.

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Poptin’s biggest challenge was visibility. While they had an effective product for lead generation, they weren’t showing up in search results for the terms potential users were actively looking for.

Key struggles:
❌ Not ranking for the right keywords that buyers were searching for
❌ Low organic traffic and sign-ups from content
❌ Heavy reliance on outbound and paid ads for new users

They needed a scalable inbound strategy to increase sign-ups and reduce customer acquisition costs.

We built a data-driven content strategy aimed at getting more sign-ups through organic search. Here’s what we did:

1. Targeted high-intent keywords – We identified search terms like “best pop-up builder” and “how to increase website conversions”—keywords searched by businesses already looking for a tool like Poptin.
2. Created sign-up-focused content – We wrote detailed comparison guides, step-by-step tutorials, and use case articles that showed exactly how Poptin helps businesses capture more leads and boost conversions.
3. Optimized for conversions – We placed strategic calls to action (CTAs) throughout the content, encouraging visitors to sign up for a free trial or test out Poptin’s features instantly.
4. Built authority in the conversion optimization space – By consistently publishing valuable, well-researched content, Poptin started ranking higher in search results and attracting the right kind of users—those ready to sign up.

Within 6 months, Poptin saw a steady flow of 250+ new sign-ups per month from organic traffic alone. Their blog became a high-converting traffic source, helping them attract and convert users without increasing ad spend.

By focusing on ROI-driven SEO content, we helped Poptin build a scalable, predictable sign-up engine—turning their website into a consistent lead-generation machine.