Prospero is a proposal software designed to help freelancers and agencies create professional, high-converting proposals in minutes.

While their product was top-notch, they needed more consistent sign-ups from organic search. That’s where we stepped in.

Prospero had a great tool, but they weren’t reaching the right audience at the right time—businesses actively searching for proposal software.

Key challenges:
❌ Not ranking for high-intent keywords that potential users were searching for
❌ Low organic traffic leading to inconsistent sign-ups
❌ Dependence on paid ads and outbound efforts for new users

They needed an SEO-driven content strategy to increase sign-ups and create a sustainable inbound growth channel.

We implemented a ROI-driven content strategy focused on high-intent SEO traffic and conversions. Here’s what we did:

1. Targeted high-intent keywords – We identified search terms like “best proposal software”, “how to write a winning proposal”, and “proposal templates for freelancers”—keywords used by businesses already looking for a tool like Prospero.
2. Created bottom-of-the-funnel content – Instead of broad, generic content, we crafted detailed comparison guides, use case articles, and step-by-step tutorials to show how Prospero solves real problems.
3. Optimized content for sign-ups – Every article included clear CTAs (calls to action) guiding visitors to sign up for a free trial or start using Prospero immediately.
4. Built topical authority in the proposal software space – By consistently publishing well-researched, valuable content, Prospero started ranking higher on Google and attracting users who were ready to sign up and use their platform.

Within 5 months, Prospero saw a steady increase in 120+ new sign-ups per month—all from organic search. Their blog transformed into a high-converting inbound channel, helping them attract and convert users without relying on paid acquisition.

By focusing on high-intent content, we helped Prospero turn SEO into a predictable, scalable sign-up engine, setting them up for long-term growth.