SendSpark is a personalized video messaging platform that helps businesses connect with customers through engaging video outreach.

While their product was strong, they needed more users to discover and sign up for their platform.

That’s where we stepped in with a content strategy built to drive conversions.

SendSpark had a great tool, but their website wasn’t attracting enough of the right visitors.

They needed to reach businesses actively searching for solutions like personalized video emails, video prospecting, and video sales engagement.

The challenges they faced:
❌ Low organic traffic from high-intent searches
❌ Lack of educational content guiding users to sign up
❌ Limited visibility for competitive keywords in their space

They needed a content strategy that would attract, educate, and convert their ideal users—without relying solely on paid ads.

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We built a ROI-driven SEO content strategy to increase sign-ups with high-intent traffic. Here’s how we did it:

1. Targeted high-intent keywords – We researched and identified search terms used by businesses looking for video prospecting tools, such as “best video sales tool” and “how to send personalized videos in emails.” These keywords had strong purchase intent, meaning visitors searching for them were more likely to sign up.
2. Created conversion-driven content – We crafted detailed guides, comparison posts, and use case articles showing how SendSpark helps businesses improve outreach with video. Each piece of content provided real-world applications, making it easy for readers to see the value of using SendSpark.
3. Optimized content for sign-ups – Every article included clear CTAs that encouraged readers to start a free trial or sign up instantly. We made sure the content flowed naturally toward a conversion, using engaging storytelling and real-world examples.
4. Built authority and trust – By consistently publishing insightful, well-researched content, SendSpark started ranking higher on Google, gaining credibility and becoming a go-to resource for businesses exploring video outreach solutions.

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In a short period, SendSpark’s sign-ups grew by 20%—driven entirely by organic search.

Their website transformed into a high-converting traffic source, reducing the need for heavy ad spending.

With the right content strategy, they were able to attract and convert more of their ideal users—turning blog visitors into loyal customers.

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