Userpilot: Attributing over $500k in new ARR in the first year to our content & ROI-led and Media-Brand Playbooks
Userpilot is a user onboarding software that allows users to build interactive product tours, tooltips, and user onboarding flows.
The Problem
Userpilot was a new and innovative product in a market dominated by two giants - Appcues and Walkme.
With absolutely zero presence and brand visibility, acquiring new users was a challenge.
The Solution
To solve this problem and help Userpilot start acquiring customers, we implemented both our ROI-led and Media-brand playbooks.
ROI-led for capturing the demand immediately, and the Media-Bran Playbook for creating a lot of demand and building a brand.
For the ROI-led Playbook, we targeted the industry's highest-intent keywords, such as appcues alternatives, walkme alternatives, user onboarding software, and more.
With our expertise in writing content that converts and gets ranked by Google without building backlinks, we quickly conquered the top positions:
For the Media-Brand Playbook, we leveraged the Founders and Head of Growth’s secret knowledge to write massive thought leadership posts with unique insights. We used some of those to ghost-write for other popular publications in the industry, helping Userpilot gain big influence in the eyes of decision-makers.
The Results
The funny thing is that this article alone generated over $200k in new ARR:
As for the total results, the content we wrote contributed to over $500k in new ARR after just 1 year of collaborating.
Do you want the same results as Userpilot?
Book an exclusive & free strategy session with our CEO, and even if we don’t become the right fit, you’ll leave with a proven strategy created just for you.