WhatConverts is a lead tracking and analytics platform that helps businesses understand which marketing efforts drive real revenue.

They needed to scale their inbound growth and attract high-intent buyers—companies actively looking for a lead tracking solution.

That’s where we stepped in.

WhatConverts had a strong product, but they weren’t fully tapping into the power of organic search.

While they had some visibility, they weren’t ranking for the most valuable keywords—the ones used by businesses ready to invest in a lead tracking solution.

Their existing content wasn’t optimized for conversions, and they weren’t driving as many qualified leads as they wanted.

They needed a system that would:

✅ Bring in traffic from buyers actively searching for lead tracking software
✅ Educate visitors and move them toward signing up
✅ Generate a steady stream of sales-qualified leads and revenue

‍

We built a content strategy designed for ROI-driven SEO growth. Here’s what we did:

1. Found the right keywords – We identified high-intent keywords that potential customers were searching for, like “best call tracking software” and “how to track leads from Google Ads.” These were terms used by people who already knew they needed a solution and were close to making a purchase.
2. Created highly targeted content – Instead of broad, generic topics, we focused on bottom-of-the-funnel content that directly addressed buyers’ pain points. We wrote in-depth, actionable guides, comparison articles, and case studies that showed how WhatConverts solved real problems.
3. Optimized for conversions – Each article was designed not just to rank but to convert. We included clear CTAs (calls to action) guiding readers to start a free trial or book a demo. We also structured the content in a way that made it easy for busy decision-makers to scan and find the key benefits quickly.
4. Built topical authority – By consistently publishing high-quality, keyword-driven content, we positioned WhatConverts as an authority in their space. This helped them rank higher and attract more traffic over time.

Within a year, WhatConverts saw a massive $1 million increase in annual recurring revenue (ARR)—all from organic search. Their website became a top source of high-intent leads, reducing their reliance on paid ads and outbound sales.

By focusing on ROI-driven content and strategic SEO, we turned their blog into a powerful growth engine, helping them generate more revenue with predictable, sustainable inbound traffic.